Perplexity’s new revenue-sharing program allows publishers to earn from AI-generated content. Learn how media companies can benefit and boost revenue.
Table of Contents
1. Perplexity’s New Revenue-Sharing Program
Perplexity, an AI-powered chatbot, has launched a revenue-sharing program to compensate the publishers whose content it references in its search results.
The program allows publishers to earn a share of advertising revenue, providing a new avenue for media companies to support their journalism efforts.
2. Top Publishers Already Onboard
High-profile media organizations, including Time, Der Spiegel, Fortune, Entrepreneur, The Texas Tribune, and WordPress owner Automattic, are among the program’s initial partners.
Perplexity invites more publishers to join, including those who have previously voiced concerns, like Forbes and Conde Nast.
3. Access to Enhanced Analytics with Scalepost.ai
Participating publishers will have access to Scalepost.ai, a powerful analytics platform that tracks how often their content appears in Perplexity’s answers.
This gives publishers clear insights into which articles are driving the most engagement and helps them optimize content strategies based on real-time data.
4. Custom Answer Engines for Publishers’ Websites
Publishers can access Perplexity’s APIs to create customized website answer engines.
This integration allows media companies to utilize Perplexity’s technology in their ecosystems, enhancing user experience while staying connected to the AI-driven search landscape.
5. Complimentary Access to Perplexity’s Enterprise Pro for Employees
In addition to revenue-sharing benefits, publishers signing up for the program will get a year’s free access to Perplexity’s Enterprise Pro service.
This allows employees to experience the productivity enhancements that Perplexity’s AI can bring, fostering deeper integration and innovation within their organizations.
6. How Perplexity’s Real-Time Content Model Differs from Competitors
Unlike competitors like ChatGPT, which rely on foundation models trained on preexisting datasets, Perplexity works by pulling real-time data from indexed web content.
When users ask specific questions, Perplexity generates answers using the most up-to-date information, allowing publishers to have their fresh content featured prominently.
7. No Cannibalization of Traffic, Just Revenue Sharing
One of the publishers’ primary concerns with AI tools is the potential traffic loss.
However, Perplexity’s model is designed to complement publisher websites by driving users to click through for more detailed information.
The revenue-sharing model aims to mitigate potential downsides by compensating publishers when their content is referenced.
8. Native Advertising to Be Rolled Out by the End of September
Perplexity will introduce native advertising into its “Keep exploring” feature, which suggests related follow-up questions.
Publishers will earn a share of the revenue based on impressions—each time a sponsored-related question is viewed, the participating publisher will earn money.
Other formats, such as video ads, are also being explored.
9. Co-bundling and Direct Sales Opportunities
Perplexity is also exploring co-bundling opportunities, where the paid version of Perplexity Pro could be included with certain publisher subscriptions.
Additionally, publishers might soon be able to sell Perplexity’s ad inventory directly, giving them more control over monetizing their content and increasing revenue streams through a two-way relationship with Perplexity.
10. An Open Invitation to All Publishers—Big and Small
Perplexity is keen to partner with large and small publishers to produce high-quality content.
The only requirement is producing authoritative and fact-checked work, which benefits the accuracy of the AI’s answer.
Whether global media giants or smaller niche websites, publishers are welcome to participate and share in the revenue.
About The Author
